Thursday, August 6, 2009 Wins Top Honours with IMA's Best in Class Award

Multicolour Gems, a leading online retailer of loose coloured gemstones, diamonds and natural pearls announces receipt of the prestigious "Best in Class" Interactive Media Award in the "Reference" category for the Alexandrite Gemstone Encyclopedia, an online guide and community dedicated to the promotion of alexandrite gemstones and jewellery.

Developed by NetComposite Ltd, a London based new media agency, and sponsored by and natural alexandrite jewellery designer, the Alexandrite Gemstone Encyclopedia sets the new standard for a niche reference subject with the publication of the most comprehensive reference about alexandrite and includes never before published facts about alexandrite’s discovery and history. Its catalogue of natural alexandrite gemstones and identification reports has attracted attention from collectors, researches, jewellery designers, appraisers, and gemologists from around the world.

Written by a panel of experts, and designed with the latest technology, the Alexandrite Gemstone Encyclopedia also features an innovative "Grade Score" along with snapshot reports to help visitors understand value of the chrysoberyl gem varieties.

"While the current economic recession has affected commercial jewellery and gemstone sales, some savvy investors have turned to rare collector stones or fine custom made pieces of jewellery to invest their money. Although many prospective buyers rarely know that alexandrite is among the rarest and most expensive of gems, sales of the best stones remain as strong as ever. The Alexandrite Gemstone Encyclopedia was designed and written for people looking for reliable and accurate information about alexandrite whether they are trying to purchase a stone, or just trying to improve their knowledge and understanding of the world of alexandrite", - said David Weinberg, Director and Senior Gemologist at Multicolour Gems Ltd.

There is only one Best in Class award winner in the Reference category, and it represents the very best in content, planning, execution and overall professionalism. All of the judges for the IMA’s are distinguished professionals and evaluate web sites based on five criteria: design, content, feature functionality, usability and standards compliance. The Alexandrite Gemstone Encyclopedia excelled in all areas of the international competition's judging criteria, earning an overall score of 488 out of 500.

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